Shipping on Fridays

Three Tests, One Breakthrough: Putting Value in Users’ Hands at Abide

How Mike Rotella found the Goldilocks zone: right moment + scale

Feb 13 • Alex Quintana

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January 2026

Lessons from the smallest office of Germany’s Largest Startup

What I learned about conflict, craft, and culture in just a few short months

Jan 28 • Alex Quintana

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December 2025

That Time Apple Weather Almost Got Me Stuck in the Snow

Apple said “wintry mix.” NOAA said “blizzard.” I listened to one — and avoided getting stuck in the snow. What this taught me about product trust.

Dec 30, 2025 • Alex Quintana

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PM’ing the Holidays

Ship the joy (just not on Friday)

Dec 18, 2025 • Alex Quintana

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We Combined a Design Sprint with a Hackathon. It Helped Us Rethink Customer Activation

How we used a design sprint-hackathon hybrid to build AI-powered prototypes, spark urgency, and move fast

Dec 12, 2025 • Alex Quintana and Nathan Bilbao

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November 2025

Prioritizing with a Scarcity Mindset

How my boss introduced me to the re-org stress-test

Nov 25, 2025 • Alex Quintana

October 2025

Personalization Should Provoke

Making Personalization Magical — Lessons from Citi and Beyond

Oct 24, 2025 • Alex Quintana

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September 2025

Thinking Beyond Z: What Seuss Reminded me about Great Product Design

An ode to Hipmunk, Waze and Foursquare

Sep 26, 2025 • Alex Quintana

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August 2025

When A/B Testing Became a Sailing Strategy—and Won

How fast feedback and fearless testing turned a race around

Aug 15, 2025 • Alex Quintana

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False Positive: Saved by the Product Review

Why Our Most Loved Feature Never Made It to Launch

Aug 9, 2025 • Alex Quintana

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May 2025

You Don’t Need a Feature, You Need a Sandwich

When scrappy solutions solve real user problems

May 9, 2025 • Alex Quintana

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3 Lessons From My Time On Call at PagerDuty

What I Learned About Collaboration, Curiosity, and Customer Trust

May 2, 2025 • Alex Quintana

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